The Dom Post this Saturday wrote about consumers having ‘full price phobia’. Consumers have come to expect discounts since the economic downturn. I know that’s how we have run our household spending over the last two years or so and I don’t really want to go back to full price spending.
When we see a sale advertised we don’t rush in and buy though. We sit down and go over our ‘need’ list for the year to which we add things when necessary. Then we go to the sale armed with the list. And just like grocery shopping only things on the list get looked at. Shops must hate us! Last week Briscoes had a sale – we made a list of birthday presents for the rest of the year and walked out in 5 minutes with the gifts we wanted on sale.
Even if the number of sales does reduce as the economy recovers as long as you are organized you can still take sensible advantage of them.
I think this may be one phobia I’m happy to live with for a while.